daniela navaes

UX & INNOVATION LEAD

About

I have over 15 years experience using creativity to solve complex problems and navigate complexity.

I’ve always been a naturally curious person, drawn to solving complex problems through creative thinking. Growing up in Brazil, I was told to “just choose one thing,” but I quickly realised that my strength lies in navigating diverse challenges rather than confining myself to a single path.

Since discovering my passion for design in 2009, I’ve applied my skills across industries—helping individuals and businesses with branding, marketing strategy, product design, and creative problem-solving. In 2018, I moved to the UK to pursue an MA in User Experience Design, further refining my approach. Since then, I’ve worked as a Designer, Researcher, and Strategist, collaborating with companies of all sizes. In 2021, I was honoured to be endorsed by Tech Nation UK as an emerging leader in Digital Technology.

Since then, I launched two ventures on my own: Emotional Needs Resource jornee and Innovation Facilitation lumni.

If you’re looking for someone to bring strategic, design-led thinking to your business, such as a Innovation Consultant & Facilitator or a Fractional Chief Innovation Officer, let’s connect!